Kristina Medvedeva

Kristina Medvedeva, Ph.D., is an Assistant Professor of Marketing at Otterbein University and a marketing professional with experience spanning industry and academia. Before becoming a professor, she worked in marketing for organizations ranging from global companies such as IKEA (Russia) and Deutsche Post DHL Group (Germany) to startups and nonprofits in the United States. Today, she brings that global industry experience into the classroom through experiential learning and hands-on projects while conducting research focused on consumer behavior. Kristina is also an invited speaker at conferences and on podcasts, where she shares her perspectives on marketing, consumer behavior, higher education, and teaching innovation. Throughout her work, she is passionate about bridging academia and industry, creating meaningful professional connections, and contributing to the marketing community.