Paula Yoho

Most associations are not short on marketing ideas. They’re short on clarity, focus, and the structure to move the right work forward. That is where I come in. I partner with association executives and senior staff when their marketing feels stuck, scattered, or reactive. I help teams stop chasing last-minute projects and burning time and budget on unfocused marketing. We work together to set clear goals that are tied to organizational priorities, and put systems in place to restore momentum when effort outpaces results. Teams that are busy churning out ‘stuff’ without a clear throughline between effort and outcomes benefit most from this kind of reset. How do I know? Because I’ve seen this pattern play out again and again. Clients think they need more output, but what they actually need is:✅ Clear marketing direction tied to growth goals, so teams know what they are working toward and why.✅ A consistent brand and voice that reinforces credibility and builds trust across audiences. ✅ Repeatable processes that balance priorities and capacity, so last-minute fire drills don't derail momentum or burn out staff. This is the core work that I do with association teams every day. It sets the tone for how teams function and shapes how the organization shows up in the world.As co-founder of Vuma Business Solutions, I provide strategic marketing and communications leadership to associations on a fractional or advisory basis, bringing an experienced outside perspective when teams need it most.If your marketing feels busy but not effective, unclear instead of focused, or stuck in neutral, we should talk.LET'S CONNECT...• Email me: pyoho@vumabusiness.com• Schedule a 30-minute Vuma Clarity Call: https://tinyurl.com/vuma-clarity-call